This logo mark, promotional flyer, and T-shirt design is for the fictitious Rhiley Nature Center, was made for a letterforms class assignment. I focused on the theme of bugs, and used a figure-ground relationship to create a memorable mark, combining the bold “R” and the shape of a rhinoceros beetle. The colors of blue, green, and brown are representative of the earth and living creatures. The hand-drawn bugs on the flyer reflect a child-like quality that represents this center's main audience. The photograph of the tree I took from a low angle to capture the perspective of a bug and youth.