project

Newsletter Redesign

One of Ellen’s ongoing communication channels was her weekly newsletter, with 4.7+ million subscribers. For over a decade, this drove a significant amount of engagement to Ellen’s content offerings. The newsletter underwent two major redesigns, along with several re-platforming efforts. I spearheaded this newsletter's evolution for 9+ years.

Art Direction · Project Management · UX/UI · Visual Design · Build Implementation

The latest redesign reframed the format from being an overview of what’s happening on the show and on ellentube.com, to a more personal narrative in Ellen’s voice throughout. The goal was to create a more organic feel and showcase Ellen as a curator of all things fun and interesting across the internet.

It was necessary to design the template in a way that would allow quick turnover and require less time to execute each week. The style evokes a bullet journal with stickers and a script font to convey an informal and approachable design.

The project was a success. The production time dropped significantly due to the smart redesign of the template. Our engaged subscriber list grew by 447K over the course of a year. We maintained our click-to-open rate, and the open rate increased significantly from 33% to 58%, which is well above the industry average.

Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

Functional Cookies

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

Analytical Cookies

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

Advertisement Cookies

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.

Newsletter Redesign

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