project

Entering into a new era of Ellen post talk show, the ellentube.com website needed to reflect the shift in content priorities. In addition to replatforming to Webflow from AEM (Adobe Experience Manager), an entire redesign was in order, evaluating and documenting the existing site’s features, and mapping the elements required on each new page.

The goal was to simplify the user experience, focusing on the customer’s journey and the new business objectives. In addition, we wanted the backend workload for site editors to be reduced significantly. We also audited familiar design patterns from other media brands to help streamline with a more recognizable feel. I served as the go-to liaison, guiding the migration project with the enterprise team at Webflow and the redesign with the agency 8020, creating visuals and providing assets, design direction, and documentation.

Created by Jen Sanne