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“Ellen’s Finally Back to School Party” Campaign

The Ellen brand and Kleenex partnered together to launch the "Back To School Party" campaign that celebrated teachers and parents alike all while highlighting the Kleenex brand!

Art Direction · Product Strategy · Project Management · UX/UI · Web Development

“Ellen’s Finally Back to School Party” Campaign
This multi-platform program was designed to reach and engage with parents across linear, digital, and social media. It included a dedicated hub featuring an aggregate of all back-to-school content: the “Nominate Your Incredible Teacher” contest to win $1,000, quizzes, articles with gift guides, and video playlists.
Wireframes for “Ellen’s Finally Back to School Party” Campaign
Wireframes for “Ellen’s Finally Back to School Party” Campaign
In addition, we hosted weekly giveaways and sent multiple sponsored emails. To accomplish this, we developed new components for our website and expanded the editing capabilities of article detail pages on the backend.
Back to School article template
“Ellen’s Finally Back to School Party” Campaign logo
Promo for This Week's Giveaways
Promo for Nominate Teacher
This campaign proved to be a huge success. We delivered 14.6M impressions, including custom digital media elements, which surpassed our goal of 11M impressions. On the day of launch, ellentube.com had its highest Daily Page Views of the year. There were over 151K+ entries to the "Back to School Giveaways" (with 162K unique page views).
“Ellen’s Finally Back to School Party” Campaign landing page
Back to School quiz

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Created by Jen Sanne

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