The brand partnership between Ellen and Coop was a match made in chicken heaven! With Ellen's genuine love for chickens, the integration with Coop’s brand for backyard chicken keeping felt organic, with the ultimate goal of increasing brand visibility and our subscriber base.
Project Management·Product Strategy·UX/UI·Visual Design·Web Development
We hosted an exclusive Coop giveaway with email opt-in, a dedicated newsletter to Ellen’s subscribers, a pop-up Cluck Shop with custom designed merch on ellenshop.com, and social promotion of the campaign.
The Coop Giveaway campaign over-delivered, driving 2.9M+ impressions and a 28% add-to-cart conversion rate for The Cluck Shop, 3× the industry benchmark. The dedicated campaign newsletter also exceeded targets, earning a 39% open rate.
