project

The Ellen brand expanded its subscription box offerings, launching two new memberships, Game Night for game-lovers, and Paws Up for cat-lovers, joining the existing BE KIND box. Upon surveying Ellen's massive fanbase via social media and the weekly newsletter, 42% expressed interest in either a pets-related subscription or games.

We unveiled each subscription as a “Club" by reworking ellenshop.com with a custom hub landing page, promotional placements, and developing new components with product sponsorship information, a pricing block, and a social media feed.

Email marketing was an important aspect of promotion for each new season’s Club box. I worked as the art director and designer to execute various email template designs to accompany every season’s new products, color palette, and aesthetic.

Created by Jen Sanne